My background with dental offices actually comes from the fact that my dad was a dentist. So when I walk into a client’s office, it just brings back a lot of childhood memories for me. Because of our knowledge in the dental industry, we can talk about dental industry metrics. Because we understand those details, we can take that into our client meetings and help the dentist to work that information into the bottom line. Is my hygiene production where it needs to be? Is my associate compensation where it needs to be? What does my overhead look like? What’s the industry’s overhead look like?

From those conversations, we help create goals that are specialized to that particular dental office. We use those goals, and that’s the information we use to have every follow-up meeting. Those are the goals we’re going for.

I remember a particular conversation my dad and I had driving to work one day and he was listening to some radio station and they were talking about how if you buy this piece of equipment for a thousand dollars then you can deduct it and you know you’re going to save four hundred dollars by buying that piece of equipment and I remember listening and looking at him and saying I’m confused why would you buy a thousand dollar piece of equipment just to get a deduction of $400. Aren’t you still out $600?”

He looked at me and laughed and said, I like the way that you think of the numbers.